Swiss Art Awards

Visual Identity 2013/2014

Visual identity for the annual “Swiss Art Awards” exhibition in Basel, including signage outside and inside the exhibition, invitations, inserts, posters and a catalogue. During our 3-year contract we revised our concept annually, giving it a fresh face every year. The idea was not to show pictures of the exhibited work but to instead create an image concept that suggests the topic through text and graphic shapes. The Font “Swiss Art” was especially ­designed for the project and functions as its strong visual base. The images shown in this portfolio are from the 2013 and 2014 editions. 

Posters F4, banners 1.5 × 3m, invitations A2, catalogue A5
Client: Swiss Federal Office of Culture
Art Direction: Ludovic Balland